You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic.

You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic.  
 
How can Merchant Center support your shopping strategy? 

• Merchant Center lets you manage how your in-store and online product inventory appears on Google. 
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance. 
• Merchant Center lets you create campaigns, update ads, perform ad targeting and select new products to advertise. 
• Merchant Center allows you to easily manage and update shop information, manage product reviews and create highly customisable Shopping ads. 

Answer: Merchant Center lets you manage how your in-store and online product inventory appears on Google.