What's an example of an omnichannel goal? 

• Wanting to improve online sales by driving consumer to the website to make a purchase 
• Promoting a 25% off discount for people who purchase online but pick up in a physical shop 
• Raising awareness of a new iced coffee drink across Google platforms 
• Setting the goal of doubling in-store sales by Q4 

Answer: Promoting a 25% off discount for people who purchase online but pick up in a physical shop 

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center? 

• product_type 
• price 
• availability 
• image_link 

Answer: product_type 

What's automatically optimised with a Smart Shopping campaign? 

• Product feed creation 
• Campaign creation 
• Budget allocation across networks 
• Country of sale 

Answer: Budget allocation across networks 

 How many Smart Shopping campaigns should you create to maximise performance? 

• Create as many as 150 Smart Shopping campaigns to test performance and optimisation. 
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. 
• There's no limit to Smart Shopping campaigns because machine learning will optimise one Smart Shopping campaign over another. 
• Launch at least 100 Smart Shopping campaigns per account and optimise based on performance. 

Answer: Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. 

Which of these are ways that you can help to build a better consumer experience to drive action? Choose three. 

Select 3 Correct Responses 

• Adopt a single channel experience (online only or offline only). 
• Simplify the shopping experience by providing minimal information. 
• Provide relevant and up-to-date information, such as shop address, hours, locations and in-stock products. 
• Let shoppers buy online and pick up in store. 
• Offer an easy checkout process. 

Answer: 

• Provide relevant and up-to-date information, such as shop address, hours, locations and in-stock products. 
• Let shoppers buy online and pick up in store. 
• Offer an easy checkout process. 

 How does Google Merchant Center interact with Google Ads? 

• Google Ads passes inventory data to Google Merchant Center so that advertisers can use the data to build a Shopping campaign. 
• Google Ads passes campaign performance to Google Merchant Center so that advertisers can use the data to influence future campaign builds. 
• Google Merchant Center passes campaign performance to Google Ads so that advertisers can use the data to influence future campaign builds. 
• Google Merchant Center passes inventory data to Google Ads so that advertisers can use the data to build a Shopping campaign. 

Answer: Google Merchant Center passes inventory data to Google Ads so that advertisers can use the data to build a Shopping campaign. 

Which of these choices describes a free product listing? 

• Free product listings appear on the Shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost. 
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks. 
• Free product listings participate in an ad auction and offer insights and controls to optimise performance and prioritise key products. 
• Free product listings use product information directly from the website to curate no-cost ads without a product feed. 

Answer: Free product listings appear on the Shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost. 

What triggers a charge for a Shopping ad? 

• Someone searching for an item 
• Someone clicking on an ad and landing on the site 
• Someone making a purchase on the site 
• Someone viewing an ad without engaging wtih the content 

Answer: Someone clicking on an ad and landing on the site 

Which of these is a benefit of Shopping ads? 

• Shopping ads use product attributes to show ads on relevant searches to increase conversion. 
• Shopping ads are a text-based-only format that's easy to set up, using keywords and location as the minimum requirement for launching. 
• Shopping ads use a carousel format that allows for video, images and text that change based on the search query. 
• Shopping ads are highly customisable to match the look and feel of a partner website that uses images and text to drive brand awareness. 

Answer: Shopping ads use product attributes to show ads on relevant searches to increase conversion. 

You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool.

You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. 
 
Which Shopping ads policy is the advertiser violating? 

• Return policy 
• Unsupported Shopping content 
• Misrepresentation of self or product 
• Usefulness 

Answer: Misrepresentation of self or product 

 

How does Google enforce policy violations? 

• Feed disapproval and item suspension 
• Ad disapproval and campaign suspension 
• Item disapproval and account suspension 
• Campaign disapproval and ad suspension 

Answer: Item disapproval and account suspension 

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. 

Select 2 Correct Responses 

• Maximise conversion value 
• Enhanced cost per click (eCPC) 
• Viewable cost per impression (CPM) 
• Target return on ad spend (tROAS) 

Answer: 

• Enhanced cost per click (eCPC) 
• Target return on ad spend (tROAS) 

  

Which of the following are options for checking out when shoppers purchase an item? Choose three. 

Select 3 Correct Responses 

• Check out on Google 
• Check out on your website 
• Check out on Maps 
• Check out on Gmail 
• Check out in your local shop 

Answer: 

• Check out on Google 
• Check out on your website 
• Check out in your local shop 

 How are Shopping ads created? 

• Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads. 
• Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center. 
• Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads. 
• Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center. 

Answer: Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads. 

What are two ways that Shopping ads can help retailers connect with potential shoppers? Choose two. 

Select 2 Correct Responses 

• Shopping ads let retailers showcase their brand by displaying their product name, price and image. This gives shoppers a sense of the product before they open the ad. 
• Shopping ads let more than one Shopping ad – or a Shopping ad and a text ad – for the same retailer appear in a given search. This increases a retailer's presence on the search results page. 
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries. 
• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business. 

Answer: 

• Shopping ads let retailers showcase their brand by displaying their product name, price and image. This gives shoppers a sense of the product before they open the ad. 
• Shopping ads let more than one Shopping ad – or a Shopping ad and a text ad – for the same retailer appear in a given search. This increases a retailer's presence on the search results page. 

Of these programmes, which are the most commonly used in Google Merchant Center? Choose two.  

Select 2 Correct Responses 

• Shop ratings 
• Local campaigns 
• Promotions 
• Product ratings 

Answer: 

• Promotions 
• Product ratings 

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to? 

• Add negative keywords in the ad 
• Add negative keywords in the campaign 
• Add negative keywords in the product feed 
• Add negative keywords in Merchant Center 

Answer: Add negative keywords in the campaign 

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign? 

• Responsive display ads 
• Gmail ads 
• Product Shopping ads 
• Local Inventory ads 

Answer: Responsive display ads 

 How can a remarketing list help a Smart Shopping campaign? 

• A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local shop. 
• A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products. 
• A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign. 
• A remarketing list can help Smart Shopping campaigns drive in-store-only traffic based on interest in your local products.  

Answer: A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.

You own a small business that sells shoes. You're ready to run your first Smart Shopping campaign that uses a set budget.   

How does the system allocate budget on a Smart Shopping campaign? 

• Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel. 
• Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimise budget. 
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimising by channel. 
• Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget. 

Answer: Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.