You're determining which audience solutions to use in your Google video campaign with an awareness goal.

You're determining which audience solutions to use in your Google video campaign with an awareness goal. 
 
Which two should you consider? 

• In-market audiences and custom audiences 
• Affinity audiences and custom audiences 
• Life events and in-market audiences 
• Affinity audiences and life events 

Answer: Affinity audiences and custom audiences 

What two video ad formats are optimised for engagement and designed to help customers think of you first when they're looking to buy? 

• Skippable in-stream ads and bumper ads 
• Skippable in-stream ads and in-feed video ads 
• Non-skippable in-stream ads and skippable in-stream ads 
• Non-skippable in-stream ads and in-feed video ads 

Answer: Skippable in-stream ads and in-feed video ads 

You're planning to run a video action campaign and want to start with lower-funnel audiences and then expand. 

Which of the following combinations aligns to that approach? 

• Start with Customer Match, then expand to affinity audiences. 
• Start with Customer Match, then expand to your data segments. 
• Start with your data segments, then expand to affinity audiences. 
• Start with your data segments, then expand to Customer Match.  

Answer: Start with your data segments, then expand to Customer Match.  

How should you approach your audience strategy when setting up a video action campaign to convert intent into action? 

• Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. 
• Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. 
• Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. 
• Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences. 

Answer: Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. 

To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?  

• Mono-platform and view-based 
• Cross-platform and last click 
• Mono-platform and last click 
• Cross-platform and view-based  

Answer: Cross-platform and view-based  

What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure? 

• Non-skippable in-stream ads and in-feed video ads 
• Non-skippable in-stream ads and skippable in-stream ads 
• Skippable in-stream ads and bumper ads 
• Skippable in-stream ads and in-feed video ads 

Answer: Skippable in-stream ads and in-feed video ads 

Why should you opt into optimised targeting when creating a video action campaign? 

• To reach new and relevant audiences who are likely to convert. 
• To reach audiences already familiar with your brand who are likely to convert. 
• To remove users from your data segments who aren't likely to convert. 
• To remove audience solutions you've applied that aren't driving conversions. 

Answer: To reach new and relevant audiences who are likely to convert. 

Reach Planner can help with which of the following when doing media planning? 

• With the forecasting reach of your YouTube campaign alongside social media 
• With the forecasting reach of your YouTube campaign alongside TV 
• With the forecasting reach of your YouTube campaign alongside print ads 
• With the forecasting reach of your YouTube campaign alongside Search 

Answer: With the forecasting reach of your YouTube campaign alongside TV 

Your goal is to increase purchase intent for your products.

Your goal is to increase purchase intent for your products. 
 
What type of Google video campaign should you use to achieve that goal? 

• Brand awareness and reach 
• Product and brand consideration 
• Online sales 
• Lead generation 

Answer: Product and brand consideration 

As a marketing expert at an eCommerce business, you've been asked to summarise the value of YouTube to the leadership team.

As a marketing expert at an eCommerce business, you've been asked to summarise the value of YouTube to the leadership team.  
 
What should you say when talking about this shopping trend? 

• You should say that creators influence users' purchasing decisions, and YouTube drives purchasing behaviour. 
• You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices. 
• You should say that creators influence users' purchasing decisions, but they take action on other platforms. 
• You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. 

Answer: You should say that creators influence users' purchasing decisions, and YouTube drives purchasing behaviour. 

 

How should you approach creative effectiveness in order to boost performance of video campaigns? 

• Use research-backed creative guidelines and iterate with experimentation. 
• Start with all-new video ad creative that's already working well for other platforms. 
• Continue running campaigns with existing creative and slowly introduce new variations. 
• Run an experiment with existing creative and use whichever one performs best. 

Answer: Run an experiment with existing creative and use whichever one performs best. 

To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google video campaign? 

• Infinite taxonomy audiences 
• Affinity audiences 
• Life events 
• Custom audiences 

Answer: Infinite taxonomy audiences 

You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand.

You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. 
 
What audience solution should you use? 

• Affinity audiences 
• Custom audiences 
• In-market audiences 
• Life events 

Answer: In-market audiences 

If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal? 

• You should use bumper ads. 
• You should use non-skippable in-stream ads. 
• You should use in-feed video ads. 
• You should use masthead ads. 

Answer: You should use bumper ads. 

You work at a marketing agency and your client is looking to understand the short-form content trend.

 You work at a marketing agency and your client is looking to understand the short-form content trend. 
 
How should you summarise this trend to them?  

• Short-form content acts as a discovery tool for audiences who also enjoy long-form content. 
• Advertisers with awareness goals should create short-form content that's highly engaging. 
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences. 
• Focus on either long or short-form content, as using both creates an inconsistent experience. 

Answer: Short-form content acts as a discovery tool for audiences who also enjoy long-form content. 

What action should you take when optimising a campaign to drive conversions faster? 

• Set up the campaign to only engage with audience segments that have converted before. 
• Track lighter actions to provide more signals to Google's machine learning algorithms. 
• Track only end actions to provide more accurate signals to our machine learning algorithms. 
• Set up the campaign to engage with audience segments that have searched for your brand before. 

 

Answer: Track lighter actions to provide more signals to Google's machine learning algorithms. 

When making creative for a video action campaign, which best practice should you follow? 

• Repeat your call-to-action 
• Repeat what you're offering 
• Communicate the offer at the end 
• Communicate multiple messages 

 

Answer: Repeat what you're offering 

For your Google video campaign, you want to reach people who browsed similar websites to yours.

For your Google video campaign, you want to reach people who browsed similar websites to yours. 
 
What audience solution should you use? 

• Life events 
• Custom audiences 
• Infinite taxonomy audiences 
• Affinity audiences 

Answer: Custom audiences 

Your goal is to drive more conversions. How should you approach evaluating video action campaign performance? 

• You'd compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 
• You'd compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. 
• You'd compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 
• You'd compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. 

Answer: You'd compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

You created your first video ad a few months ago and now want to make small changes to improve its performance.

You created your first video ad a few months ago and now want to make small changes to improve its performance.  
 
What post-production edits should you make to improve the ad's effectiveness? 

• Increase the pace and tighten the framing. 
• Remove supers so that they don't compete with the audio. 
• Add closed captions since most viewers will watch with the sound off. 
• Lower the brightness to optimise for mobile device viewing. 

Answer: Increase the pace and tighten the framing. 

In video advertising, which of the following techniques should you apply to help people think or feel something? 

• Showcase discounts and sales to drive interest. 
• Convey multiple messages to resonate with the masses. 
• Avoid humour as it's more subjective. 
• Humanise the story. 

Answer: Humanise the story. 

You're creating a video ad for a restaurant chain with the goal of driving reservations on its website.

 You're creating a video ad for a restaurant chain with the goal of driving reservations on its website. 
 
Which of the following call to actions (CTAs) should you use in the ad? 

• Take a look 
• Learn more 
• Call now 
• Book now 

Answer: Book now

Your goal is to grow consideration with a Google video campaign.

Your goal is to grow consideration with a Google video campaign.  
 
What should your bidding solution optimise towards? 

• Views 
• Actions 
• Clicks 
• Impressions 

Answer: Views

You're developing a storyboard for a video ad with the goal of optimising for view completions.   

What technique should you use to grab and sustain viewers' attention? 

• Keep visuals low contrast to avoid overwhelming viewers. 
• Build suspense with a slow pace to start. 
• Set up scenes to be zoomed out so that viewers can see all story elements. 
• Use engaging pacing and tight framing 

Answer: Use engaging pacing and tight framing 
 

How does a Google video campaign with a 'brand awareness and reach' campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy? 

• By optimising bids to put the campaign's message in front of as many relevant people as possible. 
• By acquiring as many clicks as possible according to the daily budget that's been set. 
• By creating as many impressions as possible in line with the target cost-per-acquisition. 
• By analysing historical feedback and making adjustments to bids based on performance signals. 

Answer: By optimising bids to put the campaign's message in front of as many relevant people as possible. 

 Creators choose YouTube for which of the following four reasons? 

• For infrastructure, reach, freedom and income 
• For infrastructure, community, freedom and income 
• Infrastructure, community, creativity and income 
• For infrastructure, reach, creativity and income

Answer: For infrastructure, reach, freedom and income 

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use? 

• Non-skippable in-stream ads and masthead ads 
• Non-skippable in-stream ads and skippable in-stream ads 
• Bumper ads and masthead ads 
• Bumper ads and skippable in-stream ads 

Answer: Bumper ads and skippable in-stream ads 

YouTube serves users, creators and advertisers in which of the following ways? 

• Trust, growth and creativity 
• Trust, innovation and connection 
• Trust, growth and connection 
• Trust, innovation and creativity 

Answer: Trust, innovation and connection 

You're running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats.  

After taking into account fundamental video metrics like 'Video played to', what measurement solution would you use?

• You'd use unique reach and frequency. 
• You'd use viewability with Active View. 
• You'd use Brand Lift. 
• You'd use Reach Planner. 

Answer: You'd use Brand Lift

What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales? 

• Lead form 
• Product feed 
• Sitelinks 
• Location 

Answer: Product feed 

When would you use Insights Finder and Find My Audience? 

• When you're looking to create audience lists similar to the audiences who delivered the best results in your Google video campaign. 
• When you're looking to understand what audience solutions in an existing campaign are delivering the best results. 
• When you're looking to create audience lists that you can immediately apply to any of your Google video campaign. 
• When you're looking to understand who your most valuable customers are on YouTube and how to reach them. 

Answer: When you're looking to understand who your most valuable customers are on YouTube and how to reach them. 

What's a benefit of using Google's video solutions to achieve your awareness, consideration or action goal?   

• Google's video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 
• Google's video solutions use machine learning to set budgets and bids within 24 hours of setting a live video campaign. 
• Google's video solutions use machine learning to create video assets based on the content of the advertised domain. 
• Google's video solutions simplify the campaign creation process by automatically aligning to marketing objectives. 

Answer: Google's video solutions simplify the campaign creation process by automatically aligning to marketing objectives. 

 Of all video campaign effectiveness levers, what's the dominant driver of return on investment and the strongest on digital media? 

• Media 
• Brand 
• Creative 
• Platform 

Answer: Creative 

You're planning to run a video action campaign.  

How should you approach your measurement strategy? 

• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events. 
• Measure only complete offline conversions for a more accurate return on investment calculation. 
• Measure the full value with Google Ads conversion tracking and include lighter conversion events. 
• Measure only complete online conversions for a more accurate return on investment calculation. 

Answer : Measure the full value with Google Ads conversion tracking and include lighter conversion events. 

International Olympic Committee | CREDAI Garden-People's Park - General Knowledge Questions for Competitive Exams

 1. Which bank is set to approve an aid package worth 700 million for the crisis-hit Sri Lanka?

World Bank

2. Which state does the ABADHA scheme belong to?

Odisha

3. In which city was the CREDAI Garden-People's Park inaugurated?

Ahmedabad

4. For how many years has the Securities and Exchange Board of India (SEBI) banned India Infoline Ltd (IIFL) Securities from onboarding any new clients?

Two

5. Which country reopened its embassy to restore diplomatic ties with the United Arab Emirates (UAE)?

Qatar

6. Who has been appointed as a member of the Asian Development Bank's (ADB) High-level Advisory Group on Digital Technology for Development?

Aalok Kumar

7. Which bank introduced four new deposit options catering to women, retirees, and co-ops?

Union Bank of India

8. Who has been named as the Chairman of GIFT City Ltd?

Hasmukh Adhia

9. Who was awarded the Olympic Order by the International Olympic Committee (IOC)?

Dr. Tedros Ghebreyesus

10. In which country has Catalin Predoiu been appointed as the Prime Minister?

Romania

ABADHA scheme | NLC Bharat Conference - General Knowledge Questions with Answers 2023

 1. Which country emerged as the winner of the Nations League 2023?

Spain

2. In which state is the 'Godhan Nyaya Yojana' being launched?

Jharkhand

3. Which state launched a portal to check illegal cattle transportation?

Assam

4. From which country is India's Defence Ministry planning to purchase MQ-9B armed drones?

USA

5. According to a new report, what percentage of ice are Himalayan Glaciers projected to lose by 2100?

75%

6. Which bank is set to approve an aid package worth 700 million for the crisis-hit Sri Lanka?

World Bank

7. Which state does the ABADHA scheme belong to?

Odisha

8. In which city was the National Legislators' Conference Bharat (NLC Bharat) officially inaugurated by Lok Sabha Speaker Om Birla?

Mumbai

9. In which city was the CREDAI Garden-People's Park inaugurated?

Ahmedabad

10. Between which two space agencies is the Transonic Truss-Braced Wing collaboration?

NASA and ISRO

37th National Games | Fintech City and Tower projects - GK Question and Answers for Competitive Exams

 1. Who has been appointed as the Director (Personnel) at the National Hydroelectric Power Corporation (NHPC) Ltd?

Uttam Lal

2. In which state was the first toy train to run on CNG inaugurated?

Rajasthan

3. Who has been appointed as the new High Commissioner to India by which country?

Australia

4. In which two countries will the Asia Cup 2023 be scheduled in the stadiums?

Sri Lanka and Pakistan

5. Which state has launched the Fintech City and Tower projects?

Tamil Nadu

6. Ahmad Nawaf has become the Prime Minister of which country?

Kuwait

7. Which country has recently joined as a founding member of the International Big Cats Alliance?

Nepal

8. Which state has achieved the highest adoption of wind energy?

Rajasthan

9. The mascot named 'Moga,' launched for the 37th National Games, represents which animal?

A Bison

10. Which state government recently launched the Gruha Jyothi Scheme?

Karnataka

FIFA U20 World Cup 2023 | EVOLVE Mission - Important Question for Upcoming Government Exams

 1. In which country did the final match of the FIH Pro League 2023, where India emerged victorious against Argentina, take place?

Netherlands

2. Which state has implemented a reward system to report illegal waste dumping on roads?

Kerala

3. The 'Nutri Garden Project' is associated with which state/UT?

Lakshadweep

4. Which state/UT recently released the 'District Good Governance Index (DGGI)'?

Jammu & Kashmir

5. Who has been appointed as the Director General of the Border Security Force (BSF)?

Nitin Agarwal

6. Who has been appointed as the Secretary of the Central Information Commission?

Rashmi Chowdhary

7. Which country's national team finished as the runner-up in the FIFA U20 World Cup 2023?

Italy

8. Which Bank has launched IVR-based UPI?

Punjab National Bank

9. Which organization has recently launched the 'EVOLVE Mission' for the EV industry in India?

Small Industries Development Bank of India

10. Which state has launched the 'Him Data Portal' for better delivery of welfare schemes?

Himachal Pradesh

CM Learn and Earn scheme | Women's Junior Hockey Asia Cup - Current Affairs 2023

 1. Which country has become the fourth-largest investor in India?

UAE

2. The Indian Government has set up a peace committee under the chairmanship of the Governor of which state?

Manipur

3. Which company has recently released 'The e-Conomy of a billion connected' report?

Google

4. Which country's hockey team recently won their first Women's Junior Hockey Asia Cup in 2023?

India

5. Which state's government launched the 'CM Learn and Earn scheme'?

Madhya Pradesh

6. Where is the G20 SAI Summit being held?

Goa

7. In which state did WBIDC, FICCI, and Amazon jointly host the E-export haat?

West Bengal

8. Which space agency's researchers conducted the 'Fried space food experiment'?

ESA

9. In which city did the Indian Navy commemorate the 130th anniversary of Mahatma Gandhi's 'Satyagraha'?

Durban

10. In which state was the first-ever national conference of tribal writers held?

Jammu & Kashmir

BIMSTEC Energy Center | SMOPS-2023 - General Knowledge Questions and Answers for Competitive Exams

 1. Which country is preparing to host "Air Defender 2023," NATO's largest-ever air exercise?

Germany

2. Which company has obtained regulatory approval from IRDAI to initiate its life insurance operations in India?

GO Digit Life Insurance Limited

3. Which country has conducted the first test of an autonomous flying taxi?

Israel

4. The first maritime partnership exercise involving India, France, and the UAE recently began in which body of water?

Gulf of Oman

5. In which city has the Kilauea volcano erupted?

Hawaii

6. Which state has introduced buses equipped with air purifiers to combat pollution?

West Bengal

7. Which state has launched the Integrated Water Resources Action Plan-2023-25?

Haryana

8. In which country will the BIMSTEC Energy Center be established?

India

9. With which country has India recently agreed to set a target of one billion Euros for bilateral trade?

Serbia

10. With which country did ISRO co-host the International Conference on Spacecraft Mission Operations (SMOPS-2023)?

Italy

India-EU Global Gateway Conference | Debt Ceiling Deal - Current Affairs 2023

 1. Which Asian country has recently joined the 'Centralised Laboratory Network (CLN)'?

India

2. Which city hosted the 'India-EU Global Gateway Conference'?

Shillong

3. Which country will host the world's largest conservation conference in 2025?

United Arab Emirates

4. Which country has become the first country in the world to mandate mandatory health warnings on individual cigarettes?

Canada

5. Who has been appointed as the Chairperson of the Board of Directors of The Hindu Group?

Nirmala Lakshman

6. Which state has recently joined the DBT bandwagon?

Karnataka

7. Which country has recently developed its first hypersonic missile named "Fattah"?

Iran

8. NIPCCD organized a Refresher Training Programme on which mission?

Vatsalya

9. Which country has approved the 'Debt Ceiling Deal' to raise the government's borrowing limit?

USA

10. Muthamizh Selvi has become the first woman from which state to climb the world's highest peak, Mount Everest?

Tamil Nadu

Diamond League | Shenzhou-16 Mission - Current Affairs for Competitive Exams

 1. Who has become the first female NCC cadet in India to complete the advanced mountaineering course?

Shalini Singh

2. Which state government has launched a 15-day mega registration drive for MSMEs?

Uttar Pradesh

3. In which Indian city will a regional office of the Universal Postal Union be opened?

New Delhi

4. Which country has recently launched the 'Shenzhou-16' Mission?

China

5. Who has taken charge as the new Chairman and Managing Director of Steel Authority of India Ltd (SAIL)?

Amarendu Prakash

6. In which state was the Ramayan Mohotsav being organized?

Chhattisgarh

7. Where is the Diamond League going to be held?

Qatar

8. Which Asian country has recently joined the 'Centralised Laboratory Network (CLN)'?

India

9. In which state was the 'Lavender Festival' inaugurated?

Jammu & Kashmir

10. Which bank has appointed Debadatt Chand as its new Managing Director and Chief Executive Officer?

Bank of Baroda