What's an example of an omnichannel goal? 

• Wanting to improve online sales by driving consumer to the website to make a purchase 
• Promoting a 25% off discount for people who purchase online but pick up in a physical shop 
• Raising awareness of a new iced coffee drink across Google platforms 
• Setting the goal of doubling in-store sales by Q4 

Answer: Promoting a 25% off discount for people who purchase online but pick up in a physical shop 

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center? 

• product_type 
• price 
• availability 
• image_link 

Answer: product_type 

What's automatically optimised with a Smart Shopping campaign? 

• Product feed creation 
• Campaign creation 
• Budget allocation across networks 
• Country of sale 

Answer: Budget allocation across networks 

 How many Smart Shopping campaigns should you create to maximise performance? 

• Create as many as 150 Smart Shopping campaigns to test performance and optimisation. 
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. 
• There's no limit to Smart Shopping campaigns because machine learning will optimise one Smart Shopping campaign over another. 
• Launch at least 100 Smart Shopping campaigns per account and optimise based on performance. 

Answer: Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. 

Which of these are ways that you can help to build a better consumer experience to drive action? Choose three. 

Select 3 Correct Responses 

• Adopt a single channel experience (online only or offline only). 
• Simplify the shopping experience by providing minimal information. 
• Provide relevant and up-to-date information, such as shop address, hours, locations and in-stock products. 
• Let shoppers buy online and pick up in store. 
• Offer an easy checkout process. 

Answer: 

• Provide relevant and up-to-date information, such as shop address, hours, locations and in-stock products. 
• Let shoppers buy online and pick up in store. 
• Offer an easy checkout process. 

 How does Google Merchant Center interact with Google Ads? 

• Google Ads passes inventory data to Google Merchant Center so that advertisers can use the data to build a Shopping campaign. 
• Google Ads passes campaign performance to Google Merchant Center so that advertisers can use the data to influence future campaign builds. 
• Google Merchant Center passes campaign performance to Google Ads so that advertisers can use the data to influence future campaign builds. 
• Google Merchant Center passes inventory data to Google Ads so that advertisers can use the data to build a Shopping campaign. 

Answer: Google Merchant Center passes inventory data to Google Ads so that advertisers can use the data to build a Shopping campaign. 

Which of these choices describes a free product listing? 

• Free product listings appear on the Shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost. 
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks. 
• Free product listings participate in an ad auction and offer insights and controls to optimise performance and prioritise key products. 
• Free product listings use product information directly from the website to curate no-cost ads without a product feed. 

Answer: Free product listings appear on the Shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost. 

What triggers a charge for a Shopping ad? 

• Someone searching for an item 
• Someone clicking on an ad and landing on the site 
• Someone making a purchase on the site 
• Someone viewing an ad without engaging wtih the content 

Answer: Someone clicking on an ad and landing on the site 

Which of these is a benefit of Shopping ads? 

• Shopping ads use product attributes to show ads on relevant searches to increase conversion. 
• Shopping ads are a text-based-only format that's easy to set up, using keywords and location as the minimum requirement for launching. 
• Shopping ads use a carousel format that allows for video, images and text that change based on the search query. 
• Shopping ads are highly customisable to match the look and feel of a partner website that uses images and text to drive brand awareness. 

Answer: Shopping ads use product attributes to show ads on relevant searches to increase conversion. 

You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool.

You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. 
 
Which Shopping ads policy is the advertiser violating? 

• Return policy 
• Unsupported Shopping content 
• Misrepresentation of self or product 
• Usefulness 

Answer: Misrepresentation of self or product 

 

How does Google enforce policy violations? 

• Feed disapproval and item suspension 
• Ad disapproval and campaign suspension 
• Item disapproval and account suspension 
• Campaign disapproval and ad suspension 

Answer: Item disapproval and account suspension 

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. 

Select 2 Correct Responses 

• Maximise conversion value 
• Enhanced cost per click (eCPC) 
• Viewable cost per impression (CPM) 
• Target return on ad spend (tROAS) 

Answer: 

• Enhanced cost per click (eCPC) 
• Target return on ad spend (tROAS) 

  

Which of the following are options for checking out when shoppers purchase an item? Choose three. 

Select 3 Correct Responses 

• Check out on Google 
• Check out on your website 
• Check out on Maps 
• Check out on Gmail 
• Check out in your local shop 

Answer: 

• Check out on Google 
• Check out on your website 
• Check out in your local shop 

 How are Shopping ads created? 

• Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads. 
• Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center. 
• Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads. 
• Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center. 

Answer: Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads. 

What are two ways that Shopping ads can help retailers connect with potential shoppers? Choose two. 

Select 2 Correct Responses 

• Shopping ads let retailers showcase their brand by displaying their product name, price and image. This gives shoppers a sense of the product before they open the ad. 
• Shopping ads let more than one Shopping ad – or a Shopping ad and a text ad – for the same retailer appear in a given search. This increases a retailer's presence on the search results page. 
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries. 
• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business. 

Answer: 

• Shopping ads let retailers showcase their brand by displaying their product name, price and image. This gives shoppers a sense of the product before they open the ad. 
• Shopping ads let more than one Shopping ad – or a Shopping ad and a text ad – for the same retailer appear in a given search. This increases a retailer's presence on the search results page. 

Of these programmes, which are the most commonly used in Google Merchant Center? Choose two.  

Select 2 Correct Responses 

• Shop ratings 
• Local campaigns 
• Promotions 
• Product ratings 

Answer: 

• Promotions 
• Product ratings 

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to? 

• Add negative keywords in the ad 
• Add negative keywords in the campaign 
• Add negative keywords in the product feed 
• Add negative keywords in Merchant Center 

Answer: Add negative keywords in the campaign 

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign? 

• Responsive display ads 
• Gmail ads 
• Product Shopping ads 
• Local Inventory ads 

Answer: Responsive display ads 

 How can a remarketing list help a Smart Shopping campaign? 

• A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local shop. 
• A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products. 
• A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign. 
• A remarketing list can help Smart Shopping campaigns drive in-store-only traffic based on interest in your local products.  

Answer: A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.

You own a small business that sells shoes. You're ready to run your first Smart Shopping campaign that uses a set budget.   

How does the system allocate budget on a Smart Shopping campaign? 

• Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel. 
• Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimise budget. 
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimising by channel. 
• Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget. 

Answer: Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel. 

Which of these statements about product groups in a Shopping campaign is true? 

• Product groups are keywords that are defined by categories you can select in each of your campaigns. 
• Product groups are predefined themes that you can select in each of your campaigns. 
• Product groups are used to specify which products from your feed you want to advertise in each campaign. 
• Product groups are remarketing lists that you want to advertise in each of your campaigns. 

Answer: Product groups are used to specify which products from your feed you want to advertise in each campaign. 

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for clothing. They are however not sure how to structure the title.

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for clothing. They are however not sure how to structure the title. 
 
Which structure would you recommend? 

• Brand (brand name) + Product type (i.e. category) + Availability (e.g. in stock, out of stock) 
• Brand (brand name) + Product type (i.e. category) + Attributes (e.g. colour, size) 
• Brand (brand name) + Availability (i.e. in stock, out of stock) + Attributes (e.g. colour, size) 
• Brand (brand name) + Attributes (i.e. colour, size) + Availability (e.g. in stock, out of stock) 

Answer: Brand (brand name) + Product type (i.e. category) + Attributes (e.g. colour, size) 

You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic.

You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic.  
 
How can Merchant Center support your shopping strategy? 

• Merchant Center lets you manage how your in-store and online product inventory appears on Google. 
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance. 
• Merchant Center lets you create campaigns, update ads, perform ad targeting and select new products to advertise. 
• Merchant Center allows you to easily manage and update shop information, manage product reviews and create highly customisable Shopping ads. 

Answer: Merchant Center lets you manage how your in-store and online product inventory appears on Google. 

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns.

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns.  
 
Which of these statements could you use to accurately convey Smart shopping campaigns' benefits? 

• Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel. 
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. 
• Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel. 
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel. 

Answer: Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel. 

 

Which of these website features are required in order to advertise on Shopping ads? 

• Secure checkout 
• Shop policy 
• Country-specific destination URL 
• Full contact information 

Answer: Secure checkout 

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search and Google Images, which of these benefits do you gain?  

• Enhanced cost per click (eCPC) 
• Target return on ad spend (tROAS) 
• Maximise conversion value 
• Viewable cost per impression (CPM) 

Answer: Target return on ad spend (tROAS) 

Where would you go to opt in to the Product ratings programme? 

• Google Ads 
• Google Merchant Center 
• Product feed 
• Google My Business 

Answer: Google Merchant Center 

You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend though – shoppers are buying less each time that they make a purchase.

You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend though – shoppers are buying less each time that they make a purchase.  
 
Which actions should you take? Choose two. 

Select 2 Correct Responses 

• Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out. 
• Provide personalised experiences that meet shopper expectations online or in store. 
• Uncover the needs to meet the requirements of curious and impatient consumers. 
• Boost profitability, traffic, customer base and sales with Shopping ads. 

Answer: 

• Provide personalised experiences that meet shopper expectations online or in store. 
• Uncover the needs to meet the requirements of curious and impatient consumers. 

 If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximise conversion value as a bid strategy, which secondary bid strategy should you advise them to choose?  

• Manual max. CPC 
• Target return on ad spend (tROAS) 
• Maximise clicks 
• Enhanced CPC 

Answer: Target return on ad spend (tROAS) 

What are three benefits of a Smart Shopping campaign? Choose three. 

Select 3 Correct Responses 

• Helps you reach consumers across Google platforms 
• Optimises on goals using manual signals 
• Gives you more control by manually setting up campaigns 
• Simplifies campaign management with easy integration 
• Optimises on goals using real-time signals

Answer: 

• Helps you reach consumers across Google platforms 
• Simplifies campaign management with easy integration 
• Optimises on goals using real-time signals

What are two features of a Standard Shopping campaign? Choose two. 

Select 2 Correct Responses 

• You can create and edit an ad format. 
• You can set up campaign, bidding and product groups manually. 
• You can optimise campaign performance and bids through automated bidding. 
• You can optimise your goals based on real-time signals across all Google platforms. 

Answer: 

• You can set up campaign, bidding and product groups manually. 
• You can optimise campaign performance and bids through automated bidding. 

You're in the process of creating a Google Merchant Center account and realise that you don't have a refund policy. Your company does not allow refunds.   

What should you do next? 

• Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so that it's readily available. 
• Refund policy is a landing page requirement. In order to run on Shopping ads, you'll need to offer refunds and clearly state the policy on the footer of the website so that it's readily available. 
• Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it's not a violation to exclude it from the footer of the website so that it's readily available. 
• Refund policy is not a landing page requirement. Whether a business offers refunds or not, it's not required to have the policy on the website as long as there's a disclaimer. 

Answer: Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so that it's readily available. 

Which of these formats promotes in-store offerings while also driving traffic to shops? 

• Carousel ads 
• Gmail ads 
• Local inventory ads 
• Product Shopping ads 

Answer: Local inventory ads 

Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. 

Select 2 Correct Responses 

• Shopping campaigns rely on product information instead of keywords. 
• Shopping ads are generated manually. 
• Shopping campaigns are organised by product groups. 
• Shopping campaigns are organised by ad groups instead of products groups. 

Answer: 

• Shopping campaigns rely on product information instead of keywords. 
• Shopping campaigns are organised by product groups.

You're setting up a Shopping campaign in the hopes of engaging with shoppers who are close to making a purchase decision.  

Which campaign goal best represents what you're trying to accomplish? 

• Sales 
• Website traffic 
• Lead 
• Awareness 

Answer: Sales

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website? 

• Suspension of feed 
• Suspension of Google My Business account 
• Suspension of Google Ads 
• Suspension of Google Merchant Center account 

Answer: Suspension of Google Merchant Center account 

You work at a global company that delivers products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland.  

• How are Shopping ads served in the European Economic Area and Switzerland? 
• By any Comparison Shopping Service (CSS) that you work with 
• By Google Merchant Center only 
• By one Comparison Shopping Service (CSS) 
• By Google My Business. 

Answer: By any Comparison Shopping Service (CSS) that you work with 

Which of these is an online sales goal? 

• You want to promote your product and drive consumers to your physical location. 
• You want your consumers to schedule an appointment before purchasing the product. 
• You want to promote your online inventory and drive consumers to purchase a product on your website. 
• You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. 

Answer: You want to promote your online inventory and drive consumers to purchase a product on your website. 

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product? 

• Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included. 
• Availability is an optional attribute, so Google's system will flag it as a warning for you to resolve in the future. 
• Availability is not an attribute in the product feed, so Google's system will disapprove the feed. 
• Availability is a required attribute, so Google's system will flag it as a warning for you to resolve in the future. 

Answer: Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included. 

Which definition of attributes in the product feed is correct? 

• Attributes are the data points that describe a product. 
• Attributes are text only that describe a product. 
• Attributes are keywords that describe a product. 
• Attributes are numerals only that describe a product. 

Answer: Attributes are the data points that describe a product. 

What's the benefit of conversion tracking? 

• You can optimise more effectively because conversion tracking shows you how many sales your campaign has driven. 
• You can identify the number of potential users who are interested in your product or likely to convert. 
• You can make decisions based on conversion data and users interested in your product. 
• You can measure conversion data. Conversion tracking is a report that you add to your campaign. 

Answer: You can optimise more effectively because conversion tracking shows you how many sales your campaign has driven. 

You work at an agency and one of your clients wants to track performance by product category (e.g. clothing) and gender. They already passed the required and optional attributes for clothing in the product feed. Which of these techniques could help them achieve granular reporting?

You work at an agency and one of your clients wants to track performance by product category (e.g. clothing) and gender. They already passed the required and optional attributes for clothing in the product feed. Which of these techniques could help them achieve granular reporting?  

• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's top Product group #1: Jumper Product group #2: Short sleeves 
• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's top Product group #2: Men's top 
• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products 
• Create a campaign for each gender, then set up product groups by clothing type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes 

Answer: Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's top Product group #1: Jumper Product group #2: Short sleeves 

How can Shopping help you reach your goals? Choose three. 

Select 3 Correct Responses 

• Drive app downloads 
• Secure leads and contacts 
• Build better consumer experiences 
• Use data to fuel growth 
• Drive traffic and sales 

Answer:

• Build better consumer experiences 
• Use data to fuel growth 
• Drive traffic and sales 

What are the three main aspects of Google's policy mission statement? Choose three. 

3 Correct Responses 

• Protect the business from fraudulent charges 
• Protect users' online safety 
• Promote positive experience for all users 
• Implement fair and consistent policies 
• Drive revenue for businesses 

Answer: 

• Protect users' online safety 
• Promote positive experience for all users 
• Implement fair and consistent policies 

Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers? 

• Target return on ad spend (tROAS) 
• Enhanced cost per click (eCPC) 
• Click-through rate 
• Optimise for shop visits

Answer: Target return on ad spend (tROAS) 

  

According to Google Ads Policy, which category type does irresponsible data collection fall under?  

• Prohibited practice 
• Prohibited content 
• Editorial standards 
• Restricted content 

Answer: Prohibited practice 

You're building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client's inventory data. 

If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. 

Select 2 Correct Responses 

• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. 
• Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account 
• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. 
• Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved. 

Answer: 

• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. 
• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. 

Where can standard Shopping ads appear? Choose three. 

Select 3 Correct Responses 

• Google Maps 
• Google Search 
• Google Images 
• Gmail 
• The Shopping tab 

Answer: Google Search

               Google Images

               The Shopping tab

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension? 

• Email notification in Google Ads 
• Email notification in Google My Business 
• Email notification in Google Merchant Center 
• Email notification in Google Merchant Center and Google Ads 

Answer: Email notification in Google Merchant Center and Google Ads 

 How do Smart Shopping campaigns work? 

• Smart Shopping campaigns are customisable, with the option to add manual input and advanced machine learning. 
• A Smart Shopping campaign is a Shopping campaign type that drives simplicity, performance and reach by optimising towards the retailer's business goals while providing manual controls to optimise performance. 
• A Smart Shopping campaign is a Shopping campaign type that drives simplicity, performance and reach by optimising towards the retailer's business goals, using machine learning across Google's suite of ad networks. 
• Smart Shopping campaigns allow you to have full control over the campaign setup, ad and bidding. 

Answer: A Smart Shopping campaign is a Shopping campaign type that drives simplicity, performance and reach by optimising towards the retailer's business goals, using machine learning across Google's suite of ad networks.