Friday, September 1, 2023

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximise conversion value as a bid strategy, which secondary bid strategy should you advise them to choose?

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximise conversion value as a bid strategy, which secondary bid strategy should you advise them to choose?

Manual max. CPC
Target return on ad spend (tROAS)
Maximise clicks
Enhanced CPC

Answer: Target return on ad spend (tROAS)

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