You're running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats.  

After taking into account fundamental video metrics like 'Video played to', what measurement solution would you use?

• You'd use unique reach and frequency. 
• You'd use viewability with Active View. 
• You'd use Brand Lift. 
• You'd use Reach Planner. 

Answer: You'd use Brand Lift