As a marketing expert at an eCommerce business, you've been asked to summarise the value of YouTube to the leadership team.

As a marketing expert at an eCommerce business, you've been asked to summarise the value of YouTube to the leadership team.  
 
What should you say when talking about this shopping trend? 

• You should say that creators influence users' purchasing decisions, and YouTube drives purchasing behaviour. 
• You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices. 
• You should say that creators influence users' purchasing decisions, but they take action on other platforms. 
• You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. 

Answer: You should say that creators influence users' purchasing decisions, and YouTube drives purchasing behaviour.