You're developing a storyboard for a video ad with the goal of optimising for view completions.   

What technique should you use to grab and sustain viewers' attention? 

• Keep visuals low contrast to avoid overwhelming viewers. 
• Build suspense with a slow pace to start. 
• Set up scenes to be zoomed out so that viewers can see all story elements. 
• Use engaging pacing and tight framing 

Answer: Use engaging pacing and tight framing