For your Google video campaign, you want to reach people who browsed similar websites to yours.

For your Google video campaign, you want to reach people who browsed similar websites to yours. 
 
What audience solution should you use? 

• Life events 
• Custom audiences 
• Infinite taxonomy audiences 
• Affinity audiences 

Answer: Custom audiences 

Your goal is to drive more conversions. How should you approach evaluating video action campaign performance? 

• You'd compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 
• You'd compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. 
• You'd compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 
• You'd compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. 

Answer: You'd compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

You created your first video ad a few months ago and now want to make small changes to improve its performance.

You created your first video ad a few months ago and now want to make small changes to improve its performance.  
 
What post-production edits should you make to improve the ad's effectiveness? 

• Increase the pace and tighten the framing. 
• Remove supers so that they don't compete with the audio. 
• Add closed captions since most viewers will watch with the sound off. 
• Lower the brightness to optimise for mobile device viewing. 

Answer: Increase the pace and tighten the framing. 

In video advertising, which of the following techniques should you apply to help people think or feel something? 

• Showcase discounts and sales to drive interest. 
• Convey multiple messages to resonate with the masses. 
• Avoid humour as it's more subjective. 
• Humanise the story. 

Answer: Humanise the story. 

You're creating a video ad for a restaurant chain with the goal of driving reservations on its website.

 You're creating a video ad for a restaurant chain with the goal of driving reservations on its website. 
 
Which of the following call to actions (CTAs) should you use in the ad? 

• Take a look 
• Learn more 
• Call now 
• Book now 

Answer: Book now

Your goal is to grow consideration with a Google video campaign.

Your goal is to grow consideration with a Google video campaign.  
 
What should your bidding solution optimise towards? 

• Views 
• Actions 
• Clicks 
• Impressions 

Answer: Views

You're developing a storyboard for a video ad with the goal of optimising for view completions.   

What technique should you use to grab and sustain viewers' attention? 

• Keep visuals low contrast to avoid overwhelming viewers. 
• Build suspense with a slow pace to start. 
• Set up scenes to be zoomed out so that viewers can see all story elements. 
• Use engaging pacing and tight framing 

Answer: Use engaging pacing and tight framing