How does a Google video campaign with a 'brand awareness and reach' campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy? 

• By optimising bids to put the campaign's message in front of as many relevant people as possible. 
• By acquiring as many clicks as possible according to the daily budget that's been set. 
• By creating as many impressions as possible in line with the target cost-per-acquisition. 
• By analysing historical feedback and making adjustments to bids based on performance signals. 

Answer: By optimising bids to put the campaign's message in front of as many relevant people as possible. 

 Creators choose YouTube for which of the following four reasons? 

• For infrastructure, reach, freedom and income 
• For infrastructure, community, freedom and income 
• Infrastructure, community, creativity and income 
• For infrastructure, reach, creativity and income

Answer: For infrastructure, reach, freedom and income 

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use? 

• Non-skippable in-stream ads and masthead ads 
• Non-skippable in-stream ads and skippable in-stream ads 
• Bumper ads and masthead ads 
• Bumper ads and skippable in-stream ads 

Answer: Bumper ads and skippable in-stream ads 

YouTube serves users, creators and advertisers in which of the following ways? 

• Trust, growth and creativity 
• Trust, innovation and connection 
• Trust, growth and connection 
• Trust, innovation and creativity 

Answer: Trust, innovation and connection 

You're running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats.  

After taking into account fundamental video metrics like 'Video played to', what measurement solution would you use?

• You'd use unique reach and frequency. 
• You'd use viewability with Active View. 
• You'd use Brand Lift. 
• You'd use Reach Planner. 

Answer: You'd use Brand Lift

What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales? 

• Lead form 
• Product feed 
• Sitelinks 
• Location 

Answer: Product feed 

When would you use Insights Finder and Find My Audience? 

• When you're looking to create audience lists similar to the audiences who delivered the best results in your Google video campaign. 
• When you're looking to understand what audience solutions in an existing campaign are delivering the best results. 
• When you're looking to create audience lists that you can immediately apply to any of your Google video campaign. 
• When you're looking to understand who your most valuable customers are on YouTube and how to reach them. 

Answer: When you're looking to understand who your most valuable customers are on YouTube and how to reach them.