You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend though – shoppers are buying less each time that they make a purchase.

You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend though – shoppers are buying less each time that they make a purchase.  
 
Which actions should you take? Choose two. 

Select 2 Correct Responses 

• Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out. 
• Provide personalised experiences that meet shopper expectations online or in store. 
• Uncover the needs to meet the requirements of curious and impatient consumers. 
• Boost profitability, traffic, customer base and sales with Shopping ads. 

Answer: 

• Provide personalised experiences that meet shopper expectations online or in store. 
• Uncover the needs to meet the requirements of curious and impatient consumers.