What's the benefit of conversion tracking? 

• You can optimise more effectively because conversion tracking shows you how many sales your campaign has driven. 
• You can identify the number of potential users who are interested in your product or likely to convert. 
• You can make decisions based on conversion data and users interested in your product. 
• You can measure conversion data. Conversion tracking is a report that you add to your campaign. 

Answer: You can optimise more effectively because conversion tracking shows you how many sales your campaign has driven.