Friday, September 1, 2023

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for clothing. They are however not sure how to structure the title.

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for clothing. They are however not sure how to structure the title. 
 
Which structure would you recommend? 

  • Brand (brand name) + Product type (i.e. category) + Availability (e.g. in stock, out of stock) 
  • Brand (brand name) + Product type (i.e. category) + Attributes (e.g. colour, size) 
  • Brand (brand name) + Availability (i.e. in stock, out of stock) + Attributes (e.g. colour, size) 
  • Brand (brand name) + Attributes (i.e. colour, size) + Availability (e.g. in stock, out of stock) 
Answer: Brand (brand name) + Product type (i.e. category) + Attributes (e.g. colour, size) 

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