You're planning to run a video action campaign.
How should you approach your measurement strategy?
- Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- Measure only complete offline conversions for a more accurate return on investment calculation.
- Measure the full value with Google Ads conversion tracking and include lighter conversion events.
- Measure only complete online conversions for a more accurate return on investment calculation.
Answer : Measure the full value with Google Ads conversion tracking and include lighter conversion events.
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