You're planning to run a video action campaign and want to start with lower-funnel audiences and then expand. 

Which of the following combinations aligns to that approach? 

• Start with Customer Match, then expand to affinity audiences. 
• Start with Customer Match, then expand to your data segments. 
• Start with your data segments, then expand to affinity audiences. 
• Start with your data segments, then expand to Customer Match.  

Answer: Start with your data segments, then expand to Customer Match.