You work at a marketing agency and your client is looking to understand the short-form content trend.

 You work at a marketing agency and your client is looking to understand the short-form content trend. 
 
How should you summarise this trend to them?  

• Short-form content acts as a discovery tool for audiences who also enjoy long-form content. 
• Advertisers with awareness goals should create short-form content that's highly engaging. 
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences. 
• Focus on either long or short-form content, as using both creates an inconsistent experience. 

Answer: Short-form content acts as a discovery tool for audiences who also enjoy long-form content.