You're planning to run a video action campaign.  

How should you approach your measurement strategy? 

• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events. 
• Measure only complete offline conversions for a more accurate return on investment calculation. 
• Measure the full value with Google Ads conversion tracking and include lighter conversion events. 
• Measure only complete online conversions for a more accurate return on investment calculation. 

Answer : Measure the full value with Google Ads conversion tracking and include lighter conversion events.