What's an example of an omnichannel goal? 

• Wanting to improve online sales by driving consumer to the website to make a purchase 
• Promoting a 25% off discount for people who purchase online but pick up in a physical shop 
• Raising awareness of a new iced coffee drink across Google platforms 
• Setting the goal of doubling in-store sales by Q4 

Answer: Promoting a 25% off discount for people who purchase online but pick up in a physical shop 

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center? 

• product_type 
• price 
• availability 
• image_link 

Answer: product_type 

What's automatically optimised with a Smart Shopping campaign? 

• Product feed creation 
• Campaign creation 
• Budget allocation across networks 
• Country of sale 

Answer: Budget allocation across networks 

 How many Smart Shopping campaigns should you create to maximise performance? 

• Create as many as 150 Smart Shopping campaigns to test performance and optimisation. 
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. 
• There's no limit to Smart Shopping campaigns because machine learning will optimise one Smart Shopping campaign over another. 
• Launch at least 100 Smart Shopping campaigns per account and optimise based on performance. 

Answer: Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. 

Which of these are ways that you can help to build a better consumer experience to drive action? Choose three. 

Select 3 Correct Responses 

• Adopt a single channel experience (online only or offline only). 
• Simplify the shopping experience by providing minimal information. 
• Provide relevant and up-to-date information, such as shop address, hours, locations and in-stock products. 
• Let shoppers buy online and pick up in store. 
• Offer an easy checkout process. 

Answer: 

• Provide relevant and up-to-date information, such as shop address, hours, locations and in-stock products. 
• Let shoppers buy online and pick up in store. 
• Offer an easy checkout process. 

 How does Google Merchant Center interact with Google Ads? 

• Google Ads passes inventory data to Google Merchant Center so that advertisers can use the data to build a Shopping campaign. 
• Google Ads passes campaign performance to Google Merchant Center so that advertisers can use the data to influence future campaign builds. 
• Google Merchant Center passes campaign performance to Google Ads so that advertisers can use the data to influence future campaign builds. 
• Google Merchant Center passes inventory data to Google Ads so that advertisers can use the data to build a Shopping campaign. 

Answer: Google Merchant Center passes inventory data to Google Ads so that advertisers can use the data to build a Shopping campaign. 

Which of these choices describes a free product listing? 

• Free product listings appear on the Shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost. 
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks. 
• Free product listings participate in an ad auction and offer insights and controls to optimise performance and prioritise key products. 
• Free product listings use product information directly from the website to curate no-cost ads without a product feed. 

Answer: Free product listings appear on the Shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost.