Cabinet Ministers

Friday, September 1, 2023

You work at an agency and one of your clients wants to track performance by product category (e.g. clothing) and gender. They already passed the required and optional attributes for clothing in the product feed. Which of these techniques could help them achieve granular reporting? 

You work at an agency and one of your clients wants to track performance by product category (e.g. clothing) and gender. They already passed the required and optional attributes for clothing in the product feed. Which of these techniques could help them achieve granular reporting?  

  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's top Product group #1: Jumper Product group #2: Short sleeves 
  • Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's top Product group #2: Men's top 
  • Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products 
  • Create a campaign for each gender, then set up product groups by clothing type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes 
Answer: Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's top Product group #1: Jumper Product group #2: Short sleeves 

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