Which of these is a benefit of Shopping ads? 

• Shopping ads use product attributes to show ads on relevant searches to increase conversion. 
• Shopping ads are a text-based-only format that's easy to set up, using keywords and location as the minimum requirement for launching. 
• Shopping ads use a carousel format that allows for video, images and text that change based on the search query. 
• Shopping ads are highly customisable to match the look and feel of a partner website that uses images and text to drive brand awareness. 

Answer: Shopping ads use product attributes to show ads on relevant searches to increase conversion.