You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand.

You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. 
 
What audience solution should you use? 

• Affinity audiences 
• Custom audiences 
• In-market audiences 
• Life events 

Answer: In-market audiences