You created your first video ad a few months ago and now want to make small changes to improve its performance.

You created your first video ad a few months ago and now want to make small changes to improve its performance.  
 
What post-production edits should you make to improve the ad's effectiveness? 

• Increase the pace and tighten the framing. 
• Remove supers so that they don't compete with the audio. 
• Add closed captions since most viewers will watch with the sound off. 
• Lower the brightness to optimise for mobile device viewing. 

Answer: Increase the pace and tighten the framing.