What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure? 

• Non-skippable in-stream ads and in-feed video ads 
• Non-skippable in-stream ads and skippable in-stream ads 
• Skippable in-stream ads and bumper ads 
• Skippable in-stream ads and in-feed video ads 

Answer: Skippable in-stream ads and in-feed video ads