What action should you take when optimising a campaign to drive conversions faster? 

• Set up the campaign to only engage with audience segments that have converted before. 
• Track lighter actions to provide more signals to Google's machine learning algorithms. 
• Track only end actions to provide more accurate signals to our machine learning algorithms. 
• Set up the campaign to engage with audience segments that have searched for your brand before. 

 

Answer: Track lighter actions to provide more signals to Google's machine learning algorithms.