How should you approach your audience strategy when setting up a video action campaign to convert intent into action? 

• Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. 
• Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. 
• Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. 
• Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences. 

Answer: Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.